Digital Marketing in Fashion, Luxury & Arts
- All levels
- 18 and older
- $665
- Earn 6,650 reward points
- Virtual Classroom
- 24 hours over 3 sessions
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This course examines fundamental marketing concepts in the global digital fashion marketing environment. Students explore consumer insights, positioning, competitive advantage and channel decisions from both a theoretical and practical approach. Students will review how marketing is adapted to different industries such as Luxury and Arts. A special focus will be placed in New York City as a center-stage to help Students analyze and identify target markets and become aware of key marketing factors that drive effective decisions as they develop a global marketing plan for a fashion company.
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
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