Social Media Content Marketing: Blogs & X (Twitter) Course Online (Self-Paced)

This course covers text-driven content marketing, where the writing carries the entire message without visual support. You work through the core principles of content marketing as they apply to blogs and X, including how to establish a recognizable brand voice through written content and how the two formats differ in pacing, length, and audience expectation.

Practical work covers setting goals and the metrics that track them, writing and publishing blog posts, developing an approach to X that builds engagement rather than noise, cross-platform blogging, and monitoring trends to find timely openings. The capstone is a three-post blog series with an integrated X promotional campaign, so the two channels are planned to work together rather than in isolation.

What You Will Learn

• Apply content marketing fundamentals to text-based platforms
• Set content goals and the metrics that track them
• Establish a brand personality through written content
• Develop marketing strategies specific to X (Twitter)
• Write, publish, and promote blog posts
• Apply cross-platform blogging techniques
• Monitor trends and build an engaged audience