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Social Media Monitoring & Analytics: How, What, & Why

  • Beginner
  • 18 and older
  • $99
  • Online Class, Seattle, WA
  • 3 hours

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  • $99
  • GA Seattle (Remote Online) @ Online Class, Seattle, WA 00000
  • 3 hours

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Class Description

Description

What you'll learn in this social media class:

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence.

This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

Takeaways

  • An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Examples of how to present social analytics internally and for clients
  • A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
  • Tips on how to use analytics to enhance and advance social media strategies and approaches
  • How to increase content reach through social advertising (this will be a small/brief portion)

Preparation

  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches

Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. Do not need to have analytics background or focus.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Social Media Monitoring & Analytics: How, What, & Why

    Reviewed by Griselda L. on 3/31/2021
    Nicole is just amazing! Her way of teaching the course kept me engaged and eager to learn more. All the materials were explained in a clear, concise and easy to follow manner. I highly recommend taking this class with Nicole.
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Review Summary by CourseHorse

Students who took the Social Media Monitoring & Analytics class felt that the instructor, Nicole, was amazing and her teaching style kept them engaged and eager to learn more. They found the materials clear, concise, and easy to follow. They highly recommend taking the class with Nicole. Some students did appreciate the mention of potential third-party apps and companies. Overall, students mentioned that they learned a lot and found the class to be a good use of their time. Here are the three most insightful quotes from the reviews: 1. "Nicole is just amazing! Her way of teaching the course kept me engaged and eager to learn more. All the materials were explained in a clear, concise, and easy-to-follow manner. I highly recommend taking this class with Nicole." 2. "I learned a lot! Time well spent."

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General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

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General Assembly

General Assembly

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Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

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