Learn to leverage Google Analytics to better track and optimize your website.
Using Google Analytics is like understanding a visitor's journey through your website. You can apply measurement, collection, and analysis of data to determine the key drivers of your traffic and to optimize your website's performance. Using the efficient yet comprehensive insights and tracking tools Google provides can be one of the most effective keys to truly maximizing your presence, engagement, conversions, and user experience.
This Google Analytics training course teaches a complete set of real-world skills through a highly interactive student experience. You will get hands-on practice learning the tools in class. Since real experience and practice is the main enabler of proficiency with Google Analytics, we make sure you have the opportunity to set up a profile, add a filter, analyze trends, segment your data, understand where traffic originates (and why,) and discuss the impact of your data as it pertains to your own website(s). All attendees will leave class ready to implement Google Analytics back at their own workplace.
In addition to mastering the skills of Google Analytics, you will be able to take and pass the Google Analytics Individual Qualification exam. Passing this exam makes you certified in Google Analytics and shows your company and clients that you are truly an expert using the Google Analytics tool.
Certification:Time provided in class to take the Google Analytics Individual Qualification (GAIQ) exam; you will need to pay an extra $50 to take it.
What You'll Learn- Incorporate Google Analytics into your current marketing efforts
- Set up and enhance your Google Analytics account and profile
- Analyze trends
- Measure conversions
- Calculate revenue and ROI
- Understand data points and their impact on your business
- Interpret visitor behavior to your website
- Identify various segments visiting your website
- Research keywords that visitors are using to find your site
- Evaluate shopping cart behavior
- Quantify the success of your campaigns
- Schedule reports and share data with stakeholders
Who Needs to Attend
- Marketing analysts
- Marketing professionals of all levels
- Account managers
Prerequisites- Experience within Google Analytics
- Students should come to class with login access to their company's Google Analytics account
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