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General Assembly @ 10 E 21st St, New York, NY
This workshop introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals. Topics to be covered will include: an overview of social media platforms, current...
General Assembly @ 902 Broadway, New York, NY
For many businesses, online and social media trendsetters wield huge influence over customers' buying decisions. Influencer marketing is a strategy that involves targeting specific influencers for your marketing purposes, instead of tackling the market as a whole. Successful influencer marketing converts influencers into fans of your business' products/services and encourages them to help you get your message out to their audience through their blogs,...
Takeaways A basic understanding of the major social networks (Twitter and LinkedIn). A detailed walk through the interface of each social network with a detailed overview of key terms, features, and benefits. A review of real world best practices. Tangible tools to begin using each social network for personal brand or thought leadership purposes. Whether you’re in marketing/advertising, a student or recent graduate hoping to define your personal...
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